Contouring (concealing) in the 1950s
The article in 1,000 Hints Beauty Magazine on contouring is, I would say, more about concealing in our contemporary makeup culture. The article about rouge touches on using blush as a highlighting/contouring technique. We have these insane contouring techniques now that make this look elementary, but it is still interesting to read.
1950s makeup was much more simple, based on a prettier version of reality, as opposed to a painted on version of beauty ideals. (That sounded snarky. It wasn’t meant to. I have a few issues with some of the popular makeup trends that make us feel like nothing about our real face is beautiful. Ok, maybe I meant it to be a little snarky.)
Illusion of Beauty
There’s magic in highlights. Here are new makeup tricks.
There’s a new cosmetic, recently perfected, which will be of interest to every woman with a less-than-perfect face. What makes this new illusionary make-up so marvelous for lines in the face, crow’s feet, dark spots under the eyes, is that it has highlight-gathering capacity. It does for shadows and hollows what skillful Hollywood photographers achieve with carefully placed lighting arrangements.
This product, called Ayer Magic, is a revolutionary new item in make-up. You don’t have to be a make-up artist to use it either–it goes on smoothly and easily over your usual foundation. (Foundation should be used under it to act as a “gripper” for the magic make-up.)
As you already know, light advances, whereas shadows recede. That’s the reason why women with wrinkles have always been warned against too-light face powder: by contrast the wrinkles would appear deeper. Light thrown down into lines makes them seem to disappear.
If you eyes look too deeply set for carefree beauty a swipe of this magic make-up over the eyelids will give the effect of lifting the eyebrow, and of making the eyes seem less deeply set. And if you have dark circles under your eyes, a film of this make-up will erase them completely.
“Corrective make-up” has been done for years by make-up experts, but has been done for years by make-up experts, but has always been too tricky for the average woman. This cosmetic can be used without previous experience. To make a receding chin more prominent, apply to the front curve. It catches the highlights and creates the illusion of a well-shaped chin.
There’s a trick for the too-long nose as well: a dab on the bridge of the nose catches the lights and, by contrast, throws the rest of the nose into disappearing shadow.
A bit of self-analysis will show you where lines and hollows in your face can be spirited away in this easy new way.